We say Yes To innovative, natural, fun and efficacious beauty solutions from head to toe, free of the nasties and filled with the goodies. All of our products are made with at least 95% NATURAL ingredients, and you can tell the exact percentage on the front of each package. We know the next question – what exactly is a natural ingredient? Natural ingredients are those that come from or are made from a renewable resource found in nature (Flora, Mineral). Yes To is Cruelty-Free and a certified member of the Leaping Bunny Program. Our products are tested on Yes To employees, friends and family, but never (ever) on animals.