L.A.-based Troika International Inc. is ready to change people’s notions about what wigs and false eyelashes are all about. For over 30 years the family-owned company has strived to make their upscale products (the Red Cherry eyelashes already have a celebrity cult following) as much a part of the fashion conversation as any “It” bag sent down the runway. Their extensive offerings–presented in sleek images that look like they were torn from high fashion magazines–are chock-full of chic, modern hairpieces and lush lashes that customers will want to wear even after Halloween.
Troika’s aforementioned Red Cherry lashes, have skyrocketed to the top of many-a-woman’s “Must-Have” list over the past few years. And as soon as you don them, you’ll understand why. The numerous styles–from subtle strands that give you a little boost to luxuriously plentiful mink-like versions and rainbow-colored stunners–all result in one thing: all eyes on you. And isn’t that the point?