Wet n Wild Photo Focus Foundation


(9 customer reviews)

Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection.


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  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Wet n Wild

We are cruelty free, and always have been! Read more about that here. We also make it a point to work with cruelty-free, third-party vendors. Our products have always, always been some of the best-priced on the market and it’s not like we use different materials to make them than our competitors. Know what we’re saying? We care about you.

9 reviews for Wet n Wild Photo Focus Foundation

  1. Taylah

    I have mixed feelings about this foundation. For starters, it is very runny. It is so thin that when I use my beauty blender to apply it, it leaves marks where the beauty blender was. It separates quite easily and when I wipe my makeup off it is very hard to get it out of my pores due to how runny it is.
    But it does do what it says, in photos it looks amazing, but in person it looks patchy, thin and does not blend with other products well when I am doing my contouring. I don’t think I would get this again.

  2. Carlene

    I love this foundation, I can build it up to full coverage if I need too. I have normal to dry skin and the foundation doesn’t feel heavy or sticky.

  3. mazie

    Never loved a foundation as much as this one.
    Has amazing coverage, stays on all day long and does not look too cakey or muddy.
    I will never go back to any other foundation but this one!!!!!!

  4. M

    So good! Like a matte version of the nars sheer glow but with more coverage! If Estée Lauder double wear and Nars sheer glow had a baby it would be this! This product is amazing! ( I have oily/normal skin. )

  5. Sal

    Best drugstore foundation!!! The only bad thing is the smell but other then that it’s really good. I can build it up to be full coverage and I love how there’s a spatula application

  6. Stephanie

    Awesome foundation ! Makes my skin so flawless looking without being cakey. Great coverage, shade range is great and lasts all day on me. The only negative is the scent, smells so much like paint !

  7. Monica

    This foundation is honestly amazing! However, sometimes it does look cakey but it depends on how I apply to product. As long as I use a damp beauty blender, it does an amazing job! Love this foundation and would definitely recommend it!!

  8. Channon

    I really enjoy this foundation.

    – lightweight on the skin
    – good coverage
    – blended out easily and evenly
    – didn’t oxidise
    – layered well with my cream/ powder contour, blush and highlight
    – price
    – decent amount of product
    – shade range for light to medium skin tones.
    – long wearing

    – shade range for darker skin tones
    – applicator is a metal spoon instead of pump lid
    – the smell was odd but went away after application or perhaps I just got used to it
    – requires a primer to smooth pores as it settled into mine easily without one

  9. weebo

    It went cakey on my 44 yr old oily skin but looked stunning on my 16yr old .I have mixed feelings about this one.

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