Like most real-life fairy tales, Lime Crime began as one girl's dream to make the world a brighter place. Conceptualized in 2008 as an answer to a beauty industry ironically often devoid of color, NYC-LA based makeup artist and style blogger, Doe Deere, teamed up with a group of chemists to create an innovative line of cosmetics she's always dreamed of.
Lime Crime challenges the norm with fashion-forward shades such as mint-green lipstick. Unmatched color payoff allows customers to create looks as vivid and unique as they are. Lime Crime is committed to providing the kind of fantasy makeup experience customers can't get from any other brand: our mascot, a sparkling unicorn, serves as a symbol of individuality and freedom of self-expression.